Curriculum Français

Sommaire:

Professionnel bilingue avec expérience en planification, production, distribution et mise en marché de projets numériques, web et sans fils. Je suis reconnu pour mon initiative, mon attention aux détails, mon entregent et mon professionnalisme. Je démontre les qualités nécessaires à la gestion des relations autant avec une équipe à l’interne qu’avec des partenaires d’affaire à l’externe.

Compétences Principales:

  • Supervision de Compte
  • Mise en Marché (Marketing)
  • Gestion de Produit
  • Analyse de Ventes
  • Gestion de Projet et d’Équipe
  • Résolution de Problèmes et Optimisation de Processus
  • Rédaction et Développement Technique
  • Solide Expérience dans la Technologie Audio

Expérience Professionnelle:

2010 – 2011                     Twist Image                                                                              Montréal, Québec

Superviseur de Comptes (Mise en marché numérique)

  • Responsable de la gestion des campagnes numériques pour les clients et les marques qui m’étaient attitrés.
  • Initie et implémente la planification de tous les mandats de campagnes qui me sont assignés.
  • Supervise les campagnes de promotion numériques à travers tout le projet; de la stratégie, à la création, à la technologie et gère les membres des équipes multidisciplinaire sur chacun de ces projets.
  • Contact principal et correspondance avec le client pour tous les aspects généraux des projets.
  • Développement et approbation de brief SEM pour la portion recherche des promotions.
  • Création de rapport et analyse du trafic web, des métriques et des indicateurs de performance des sites et des campagnes à travers Webtrends et Google Analytics.

2006 – 2010                     Airborne Mobile                                                                           Montréal, Québec

Gestion de Produits, Audio et Graphique; Gestion des Opérations (Distribution de contenu sans fil)

  • Géré les processus opérationnels et les lignes directrices des deux produits de personalisation les plus importants de la société, générant des ventes de plus de 10M $ par année.
  • Réduit les coûts opérationnels de plus de 35% en redistribuant le travail, réduisant la masse salariale et en concentrant les efforts de la compagnie sur les marques les plus rentables.
  • Maintenu et développé des relations d’affaires avec plus de 20 fournisseurs de contenu et les 10 plus importants opérateurs en Amérique du Nord.
  • Géré une équipe de 10 employé(e)s et les ont aidé à atteindre leurs buts annuels.
  • Maintenu et géré un service de distribution et de programmation de tonalité de retour, générant des revenus brut 1.2M $ par mois.
  • Coordonné et supervisé les efforts d’optimisation de la base de données opérationnelle avec le département technique, améliorant ainsi l’efficacité tout en réduisant le temps de dépannage.
  • Planifié, organisé et coordonné le développement technique d’une plateforme d’agrégation de contenu enligne, permettant de réduire l’intervention humaine de 50%.

 

2000 – 2007                     Cengage Learning (anciennement Thomson Learning)        Boston, Massachusetts

Rédacteur Technique (Publication)

  • Publié 8 livres et 5 CD-ROMs multimédia.
  • Collaboré régulièrement avec des éditeurs de contenu en fournissant des articles, didacticiels et revues pour leurs sites.
  • Béta testé les logiciels audio de 2 compagnies reconnues: Sony et Steinberg.

1995 – 2000                     Institut Trebas Montréal                                                               Montréal, Québec

Professeur et Coordonnateur de Programme (Éducation professionnelle)

  • Enseigné les développements technologiques en audio aux étudiants de niveau collégial. Ces cours faisaient partie de 3 programmes A.E.C intitulés Conception Sonore Assistée par Ordinateur, Technique en Ingénierie Sonore, et Conception Sonore. Les cours enseignés étaient : l’Audio Numérique, L’Ordinateur et L’Industrie Musicale, Studio MIDI, Introduction à L’Informatique, et Studio Numérique.
  • Coordonné des rencontres entre les professionnels de l’industrie et les étudiants.
  • Pris part dans le développement de nouveaux programmes A.E.C pour le ministère de l’éducation du Québec.
  • Participé dans un nombre d’événements de l’industrie audio au Québec comme à l’Ontario, tels que le « Canadian Music Week » ou le « National Association of Broadcasters ».

Compétences Informatiques:

  • MS Office, MS Project, QuarkXpress, Visio, Dreamweaver, Frontpage,  Axure
  • Fireworks, Photoshop, Flash, PowerPoint
  • Acid, Beatnik Editor, Cubase, Live, Nuendo, ProTools, Reason, Recycle, Ringtone Creator, Sonar, Sound Forge, Vegas, Wavelab ainsi que la plupart des “plug-in” audio sur le marché.

Éducation:

1990-1992                       Université de Montréal                                                                 Montréal, Québec

Maîtrise en Techniques d’Écriture Musicale

1986-1990                       Université de Montréal                                                                 Montréal, Québec

Baccalauréat en Musique

1984-1986                       CEGEP de Ste-Foy                                                                           Ste-Foy, Québec

D.E.C. en Musique

1983-1984                       CEGEP de Trois-Rivières                                                        Trois-Rivières, Québec

Études en Sciences Sociales

Recent Posts

8-Step Guide to Social Marketing Your Digital Audio Career, Part 2

In this article, we’ll look at ways to craft the story you want to tell through your social media marketing efforts and how you can tell it through the different existing platforms.

Develop an Experience

Each day that we live, we go through experiences that help shape us. The next day, we can tell the story and live new ones. Music tells its own story with sound. Marketing, when done well, tells its own story. The more interesting the story is the more people will want to share it. You’ve experienced this online many time and have done so yourself. How many times have you liked something, sent an email to a friend or “Googled” something after finding out about it?

An experience will help you tell the story of your business, service or product. In order to develop this experience, you need to answer a few questions that will help you build that story in a way that meets your strategy’s goal.

  •  If you needed to narrow it down to one important thing you’d like to communicate, what would this be? Keep it simple. The more things you try to communicate, the harder it will be for people to understand quickly. People won’t be willing to spend more than a few seconds before they head somewhere else. This can be as simple as a statement saying “I am a music composer.”
  • The second question you need to answer is “what makes that statement true?” Do you have experience or work that can back this statement up? Are you well known in the field? Make a list and put in order of importance. You’ll want to integrate some if not all of these answers in your story.
  • Place yourself in your audience’s shoes and ask yourself, what might they think of this story? Is it something that might be useful to them? Would it interest them? Is it relevant to their reality or is it only relevant to yours? If you’re developing a story that’s only relevant to you, your audience will go away or not come back.
  • We discussed the importance of identifying the target audience, so you should keep this in mind when developing your experience. Building a fan site shouldn’t look the same as building a showcase for a movie director.
  • Does the story help in establishing your position or point of view, who you are and stand for? It’s important that the story reflects your identity in order to provide your audience with a sense of the person they can expect. This is especially true if you are offering professional services, like music composition, sound design, or arrangement. You can illustrate this through your sound aesthetics or as part of the story/experience. Whatever you do, consistency within the experience will play a great role in establishing your position as an expert.
  • Once the experience is done, what’s next? If you’re investing in your marketing efforts, it’s likely that you want some results. What these results should be in line with the marketing strategy we discussed earlier. How are you measuring the success of these efforts? Will the increased number of people listening to your music be one of the measures for your marketing effort? This is possibly something that you’ll need to think about quite a bit. If you’re treating your creative profession as a business, you’ll probably want to measure the increase in business the experience provides. The number of people listening to your music might lead to this increase in business. If that’s what you are counting, then it should be relevant to your business, otherwise, you’re wasting your time.

 Choose Your Tactics Carefully

Social media tactics, should they be part of your marketing strategy, should help in you achieving certain business goals. There are plenty of discussions about the “cool” and “fun” factor in social media and how it has become omnipresent on the web over the past decade, but if you’re looking at it from a business proposition, it has to help yours out.

Unless you’re name is recognized in the industry (you are a “brand name”), or a small business with substantial marketing funds available, or an individual with time on your hands, the social media tactic you choose to invest your time in developing should be easy to setup and have the greatest reach possible. This is especially true if reach is what you are going for. When choosing a social media tool for your music marketing strategy, keep the following questions in mind to help you determine what might be the best option for you:

  • Will you need to spend days to figure out how it works or lots of money to get someone to help you set something up? Most social media tools are easy to setup and have great reach. If you’re already savvy to the options available, you might want to setup profiles on different social media platforms. If you’re not savvy and don’t want to spend time learning and sharing, go with what you know and fits with your strategy.
  • Do you need to learn how to use the interface being proposed or an application in order to use a tool? If so, does that tool really help you to reach your target audience or does it help you reach others that share the same passion? The latter might be fun, but it might be less effective at bringing additional business. The former makes more business sense only if the resulting business outweighs the efforts you need to invest initially.

If you’re spending more time doing other things aside from being creative or doing your own thing (be it writing lyrics, songs, designing graphics, writing a column, or building a custom motorcycle), you’re wasting your time.

Tell me if this helps or if it brings upon additional questions. If you have some advice to share, please free to leave me your comments below.

 

Manage Your Business Separately in Social Media

Once you found the social media sites that you feel offers the best solution for your “creative business,” manage it as a separate entity. In other words, family pictures, weekend party videos with your buddies, or your favourite recipes shouldn’t be part of this space. They are part of your personal/social space. Google+ even uses the concept of “Circles” in order to segregate content by interest. Let’s take the example of a punk music band. You have tours or concerts to promote, pictures and music to share, albums and t-shirts sell, fans, promoters, sponsors and labels to thank. All of your postings in the social media space should be around and feed these pillars of interest. Posting about these topics will help build your band’s image, promote your shows, help sell tickets and merchandise. If wild after-show parties are part of the band’s image, go for it. The pictures of your last fishing trip with uncle Buck, not so much.

There are no rules that say you can’t mix and match, but it will make it easier for you to manage your business separately from your public profiles.

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